Tuesday , October 27 2020

An Introduction to Digital Marketing

Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smartphones and cell phones, etc. This is an effective approach to reach a large mass of target audience and to gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It allows running and analyzing marketing campaigns in real-time and understand what’s fetching potential outcomes.

Digital marketing is even cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about products or brands anytime and anywhere. It is a quick and feasible way to build a brand name and reputation in the market. Effective results can be achieved using the following components of Digital Marketing.

Search Engine Optimization – SEO (Search Engine Optimization) is the process of improving the visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo, and MSN prefer relevant optimized websites to display for any search term.

Social Media Marketing – It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn, and Instagram, etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.

Search Engine Marketing – It encompasses both paid and unpaid methods to increase the visibility of the website. The paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refer to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.

Email marketing – Sending a commercial message or newsletter directly to the customer’s inbox through an email is called email marketing. Emails are sent to prospective customers, previous customers, and current customers to encourage customer loyalty and repeat business. Global data posted by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.

Affiliate Marketing – Affiliate Marketing is a type of marketing in which a business rewards one or more affiliates for every conversion. In other words, it is the practice of using one’s talent and efforts to promote other businesses and getting rewards in turn. The reward model is known as CPA (cost per action).

Web Analytics – Web Analytics is used to monitor the traffic on the website and user activity thoroughly. It helps you to analyze the influence of your new marketing campaigns or the latest activities. You can also evaluate the interest of users as well as the number of unique visitors and returning visitors. You actually perceive about the ROI of other marketing campaigns. It even demonstrates the demographics showing which geographical area accommodates your target audience. Hence, it is a crucial part of digital marketing.

Mobile marketing – It means sending commercial messages through mobile phones in the form of SMS, MMS, IVR, QR codes, and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with the addition of 1.05 million monthly cell phone users. The data revealed at CMO Council India states that Indian companies spent 3 billion rupees on mobile ads in 2013 and the market is projected to expand 43% in 2014, according to the Mobile Marketing Association.

Using a single or the combination of the components of digital marketing, one can make his nascent business thriving. Digital marketing leads you towards the right path of triumph.

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