In the present time, the importance of online or digital marketing is known to everyone. Without the help of digital marketing, it can get really difficult to generate sales from the online market. When we talk about digital marketing, we usually mean the generation of leads. It is the prime purpose of online marketing; the more leads you have, the better the sales figure of your business turns out to be. If your website is not getting enough hits, it would not be able to deliver the kind of result are hoping for. This is the reason why companies are spending a good amount of money on hiring digital marketing experts, and if you want to make a career in this field, it is certainly the best time.
To be good at generating leads for a business, you need to know about the techniques mentioned below. These techniques have always proved to be quite efficient in enhancing the traffic rate to any website, which in turn also improves the sales figure.
So, let us provide you some easy explanations on how these techniques prove to be effective in lead generation.
We have already heard a lot about Search Engine Optimization. SEO is all about optimizing a website according to the rules or guidelines of the various search engines. However, we primarily mean Google. On daily basis, millions of organic searches are carried out by online users around the world. It is pretty obvious that most of the users hardly check out the second page of the search result.
So, SEO techniques can improve the ranking of your website and help it to grab a place on the first page of the search result, which in turn will bring in more leads for your business. No matter if your company is of a B2B or B2C nature; in both cases, SEO can improve the visibility of your website. In fact, for most businesses, SEO accounts for 40 to 60 percent of the total lead generation.
When talking about Pay Per Click campaigns or advertising, a lot of people seem to underestimate the value of this technique. However, if you take a deeper look into it, you will come to know why it is so important. The value of the leads generated through this method is very high, and most of the leads get converted into sure shot sales. In this technique, Google AdWords certainly rule the world, followed by options like Bing Ads, Facebook, Twitter, etc.
- LinkedIn Marketing
When it comes to generated leads for B2B clients then the techniques of LinkedIn Pro prove to be highly useful. At present, the number of users on LinkedIn is more than 400 million. So, this platform is quite a huge one for the businesses that are looking for clients. Profile optimization is one of the basic techniques involved in this case.
Once an effective profile is ready, it is time to focus on building an efficient group. As an expert in digital marketing, you certainly have to focus on how to build a powerful group through which leads can be generated. Finding potential customers or clients becomes easier when you have a huge group in LinkedIn Pro.
- Social Media Marketing
In today’s time, it is highly crucial to remain connected with the various social media platforms, such as Facebook, Twitter, Google+, Tumblr, LinkedIn, and Ozone. As per some research, almost 50 percent of the Facebook users and more than 65 percent of the Twitter users get influenced by the recommendations they come across when researching purchasing an item. So, if you want to capture a good number of potential customers for your business, you have to remain active on these social networking platforms.
As a professional in social media marketing, you have to understand how to earn followers on Facebook, Twitter, Google+, and many other platforms. It is one of the best ways to link generation. Besides, it is also important to remain in the mind of your followers, which can be done by posting or uploading relevant and interesting content on regular basis; it could be text or image/video-based.
- Lead specific Landing Page Design
The landing page is something that drives an online user or a visitor to a web page, which could be the sales page of your website. There can be different forms of landing pages, such as Facebook ads, Pay Per Click ads, Twitter ads, direct mails, etc. So, if you can design highly efficient landing pages for your client’s business, it will surely help in generating a good amount of leads for your client.
A landing page and its contents should be enticing enough to compel the users to take the bait. The online users should find the offers irresistible and believable at the same time. In this way, you will be able to get more numbers of sure customers for your clients.
- Affiliate ads
For those who do not know, affiliate marketing refers to the campaign in which you offer rewards to the affiliates when they help you earn visitors or customers for your business. So, it is a way of outsourcing the marketing part of your business to the affiliates, and in this way, the overall effectiveness of your company’s marketing program increases.
As an expert in digital marketing, your task should be to come up with a good plan for the affiliate ads related to your clients. The creation of affiliate links is also necessary in this case. The pay associated with the affiliate marketing campaign of your client should be enticing enough. Through this way, more and more leads can be obtained.
- Technical Forum Discussion
Discussion is always good, and when it happens on the online platform then the geographical limitations do not apply anymore. More numbers of people can join the forum to place their opinion or information. In this regard, online forums for discussion can be very useful for experts in digital marketing.
They can use the forums to place content cleverly so that the content can pull in more visitors to your website. However, the selection of the online discussion forums has to be done carefully, as not all forums feature a good number of members or visitors.
- Local Listing with white labels
We all know about the local directories which are used for obtaining the contact information of the service provider we are looking for. In the online world also you can come across such directories, and such local listing can be used for getting more leads for your business. But, you need to make sure the contacts in the local listing are from the white labels.
- Blogging & Content sharing
Blogging is something we all know about, and it can be a good way to generate leads. Blogs and visual contents are often checked by the online users for obtaining information, and you can provide them the required information by mixing it with the marketing elements.
For example, some blogging sites allow online users to access the content only after completing some easy steps; such as- asking the contact details of the user; asking the user to click on a link; etc. You can also recommend relevant and informative newsletters to online users. You can also offer them discounts on certain items.
- Email Marketing
This is one of the most effective ways for businesses to get more customers for their business. There is email marketing software available, and with the help of them, you can target hundreds of potential customers on daily basis. Email marketing is about getting in touch with the people by shooting emails but in bulk amounts. As per some report, for every dollar you spend on email marketing, you can get up to 40 dollars of return. So, it is certainly a very good kind of investment.
As a professional of digital marketing, you have to learn about the different dos and don’ts of the email marketing campaign. By choosing the right application for email marketing you can provide more leads to your client’s business. Through email marketing, you can keep the customers updated about the new offers from your business, which in turn will entice them to visit your website.
So, those were some of the lead generation techniques you can implement as an expert in digital marketing. There are many ways to learn these techniques and turn out to be an expert in these methods. Before taking up any course, it would better to make sure about the reputation and value of the digital marketing course. Besides, you also need to have practical knowledge of these techniques before using them for your client’s website. So, spend some time on these methods and make yourself more skilled in the same. You will surely have a great career ahead.
The author of this article is a professional digital marketing course trainer at Ace Web Academy. He is passionate about internet marketing and business promotion who works for national and international clients. Writing is a hobby of him and educates online users.
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