Most people conclude that making money online is very difficult and it cannot be done without having computer skills, knowledge of programming, and marketing experience; however, there is a specific formula that lets you earn money online without any of those special skills.
The richest and successful online marketers are using this exact formula, or some variation of it to make handsome full-time livings online. In fact, the median salary for an Internet marketer is over $80,000 per year. In this article, you will find the 5 key steps to take anyone from zero dollars online to regular and predictable money.
The five steps to making money online are as follows:
1. Pick a niche
2. Choose products to promote
3. Build the foundation
4. Give away something amazing for FREE
5. Build a relationship and make offers to your prospects
Now, let’s discuss each of these five steps in detail so you can get a better handle on what it really takes to make money online.
Step 1: Pick a niche
One of the most crucial things that beginners tend to get wrong is choosing the right niche or marketplace to build an audience. Most novice marketers will skim over this step which is the surest and fastest way to go broke when trying to make money online.
Now, the important thing when choosing a marketplace is to do enough research to conclude whether or not the niche you want to enter is profitable. Also, if you choose one that is too big then you will find it to be insanely competitive and it will be hard for you to find an identity. It’s also very hard to create compelling value for a huge group of people with different sub-interests.
The best advice when choosing a niche is to drill down on a narrow sub-niche of a marketplace that is already profitable. To look at an example, a popular (but big) niche is the health & fitness marketplace. If you wanted to choose a sub-niche of this marketplace you might look at a few options like Organic Diets, or KettleBell Workouts, or Lose Weight From Home. These examples are small segments of a huge marketplace, but if you spend a little time uncovering them you will be ahead of 95% of people trying to make money online.
Step 2: Choose Products to Promote
Many entrepreneurial addicts want to do everything, especially when it comes to creating and building the product. When just beginning, avoid the urge to build products. To quickly start making money online you should start by selling other people’s stuff. This business model is called Affiliate marketing and is most commonly used by brands like Amazon, Netflix, and the like.
Affiliate marketing will let you earn money online faster than creating your own brand of products. Once you have put together a system for nurturing new leads, marketing products, have built a small one-page website (more on that in step 3), and have learned which hooks to avoid, you can start to build your first product. Luckily, you can take advantage of a new business model very similar to affiliate marketing, but with a slight modification making it immensely more profitable. More on that in a moment but you can immediately take advantage of sites like ClickBank, JVZoo, Commission Junction, and thousands of other different affiliate programs.
Step 3: Build the Foundation
Making money online requires real estate dedicated to conducting business, a sort of storefront. Simply sending traffic through your affiliate links will not sell many products in the long term. Doing this is a sure way to waste your ad spend and sacrifice long term business relationships.
For a real business savvy long-term approach to earn money online, I suggest establishing a website. Your website can be as simple as a one-page “landing page” which captures leads via an opt-in form. Modern software allows smart marketers to create drip-fed campaigns of automated emails that go out to nurture your prospects. This tool is a crucial secret that will help you to make money online systematically and predictably.
Step 4: Give away something amazing for FREE
On your landing page give away something absolutely amazing, meaning something your prospects will literally walk over glass barefoot to get and give it to them for free.
Specifically, if you’re marketing other people’s products you will want to pre-sell the service or product, add on top of the value, and foster a sense of trust. The way to achieve this outcome is by giving away free content that will attract your target market, and have them saying “Did I pay for this?”
After opting into your subscriber list prospects will be drip-fed a series of emails that establish authority, trust, nurture a relationship, and make relevant value-driven offers. The image being able to communicate specific conversations with each of your leads you get… in a specific order, at specific times according to their subscription signup date. This strategy is very powerful.
Step 5: Build a relationship and make offers to your prospects
By using autoresponder software like Aweber or GetResponse you will have the ability to create automated campaigns that can build your authority in the eyes of new prospects, and nurture your relationship. This ability is paramount in a successful business because people do not buy from people they don’t know, like, and trust.
Inside the same campaigns that build trust and authority with new prospects will also feature your affiliate campaigns. Now that you have built trust and authority with your community of subscribers they will be molded and receptive to your endorsement of products that can help them achieve their desired result.
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